![]() The app could include station podcasts and livestreams, and NPR is looking into creating “enhanced editorial tools” that could give stations more control over the app’s content, Lenahan said. “We can do better than this,” Lenahan said. Audience has flattened for both the NPR app, which has about 2 million users, and NPR One, which has about 500,000. ![]() Lenahan said NPR also sees room to boost use of the apps. We were forcing our organizational problems on our users.” “We have a newsroom, we have a programming team, and we have two apps kind of created for the way we are organizing. “We realized that we basically had created arbitrary lines in our apps based upon how NPR was structured,” Lenahan said. “Why should I pick one versus the other?” “You go to the app store and you look for NPR, and you’re not sure, should I pick the NPR app or should I pick NPR One?” said Kerry Lenahan, NPR’s VP of product, during a conference session. Discussing their plans Thursday with station leaders at the Public Radio Super-Regional conference, NPR digital leaders said they’re aiming to simplify the experience for users searching for their apps. NPR now offers two apps: the audio-focused NPR One, which merges national and local newscasts, news segments and podcasts into a personalized stream and the eponymous NPR app, which presents written news stories along with a live station stream and on-demand audio.Įlements of both apps will be merged into one using the NPR One technology that combines local and national content. NEW ORLEANS - NPR will focus on promoting a single app for its content beginning next year with a new app powered by NPR One’s technology.
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